Ruth Griggs, Marketing Strategist
Ruth Griggs, marketing strategist and principal of RC Communications, has developed a specialty in delivering strategic marketing communications through a spectrum of channels, including traditional print, broadcast and digital media, websites, social media, presentations and public relations.
Ruth frequently collaborates with other creative resources in marketing and communications to implement the strategic marketing programs she develops to deliver quantifiable results. Ruth earned her M.B.A. in Marketing at New York University Stern School of Business and brings over 30 years of experience from the client and agency side in business-to-business, consumer services and higher education marketing from companies such as Coca-Cola, Avon Products, American Express, Dreyfus, Official Payments and Queensborough Community College, a college of The City University of New York.
Ruth returned to her homeland of western Massachusetts in 2011 to bring her strategic marketing expertise to non-profit organizations and businesses in the area.