February 15, 2019 will mark the start of my fourth year in my office in the Business Office Suites at Thornes Marketplace on Main Street in Northampton. Some call Thornes, “the center of town,” and for me these past three years, it certainly has been the center of my world. In 2016, my colleagues in Read more
“This is the best thing that’s happened in downtown Northampton in 10 years”
I and three other board members spoke about reviving the Northampton Jazz Festival at the April meeting of the Downtown Northampton Association (DNA). As president of the Festival, I was thrilled to have a chance to talk to merchants about our plans to liven up downtown. This was the reaction from Cathy Cross, owner of Read more
The Power of PR
There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more