R. C. COMMUNICATIONS

Strategic Marketing Serving nonprofit organizations and small and regional businesses

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Good Creative Is Not Dead

November 1, 2016 by Ruth Griggs

As marketers, we are surrounded by data:  Google Analytics, numbers crunched via Facebook, digital campaign analysis. When I am building and managing a digital ad campaign for a client, it seems that with each passing day there is another new set of statistics that I have access to to track and analyze the campaign results. Read more

Filed Under: Digital Marketing, Graphic Design, Marketing strategy

The Power of PR

September 21, 2016 by Ruth Griggs

There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more

Filed Under: Earned Media, Marketing communications, Marketing strategy, PR, Public Relations, Small business

Illinois: Are you up for Amazing?

August 2, 2016 by Ruth Griggs

On a recent flight to Milwaukee, I flipped through the in-flight magazine and noticed a series of state and regional business and tourism destination ads. Louisiana: Pick your Passion.  What can Missouri Make Grow Move for you?  Made in Tennessee: The Soundtrack of America.  Missouri:  Enjoy the show.  And my favorite:  Illinois: Are you up Read more

Filed Under: Branding, Graphic Identity, Marketing communications, Marketing strategy, Slogans, Taglines

What’s Out in 2016: “Build It and They Will Come”

April 7, 2016 by Ruth Griggs

It seems that everyone and their mother has a website these days. And a Facebook page. And a Pinterest, Google+, or Twitter account. Oh, and a blog. If you’re a business, let’s add in Facebook ads, a YouTube channel and a monthly enewsletter. You built it, so they will come, right? Wrong. Derek Allard is Read more

Filed Under: Digital Content, Digital Marketing, Marketing strategy, SEO, Website optimization

RC COMMUNICATIONS
Northampton MA 01060
Phone: (413) 727-3354
Cell: (914) 329-4682
mail: ruth@rccomms.com
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Serving nonprofit organizations and small and regional businesses in western Massachusetts: primarily Hampshire County, Hampden County, Franklin County, and Berkshire County.
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