As marketers, we are surrounded by data: Google Analytics, numbers crunched via Facebook, digital campaign analysis. When I am building and managing a digital ad campaign for a client, it seems that with each passing day there is another new set of statistics that I have access to to track and analyze the campaign results. Read more
The Power of PR
There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more
Illinois: Are you up for Amazing?
On a recent flight to Milwaukee, I flipped through the in-flight magazine and noticed a series of state and regional business and tourism destination ads. Louisiana: Pick your Passion. What can Missouri Make Grow Move for you? Made in Tennessee: The Soundtrack of America. Missouri: Enjoy the show. And my favorite: Illinois: Are you up Read more
What’s Out in 2016: “Build It and They Will Come”
It seems that everyone and their mother has a website these days. And a Facebook page. And a Pinterest, Google+, or Twitter account. Oh, and a blog. If you’re a business, let’s add in Facebook ads, a YouTube channel and a monthly enewsletter. You built it, so they will come, right? Wrong. Derek Allard is Read more