February 15, 2019 will mark the start of my fourth year in my office in the Business Office Suites at Thornes Marketplace on Main Street in Northampton. Some call Thornes, “the center of town,” and for me these past three years, it certainly has been the center of my world. In 2016, my colleagues in Read more
A Memorial Basketball Tournament that Slam Dunks
It’s uplifting when I experience positive, tangible results of my work. My creative partner, Janice Beetle and I have been working to support Kevin Vann’s personal fundraiser that benefits the Boys & Girls Club of Chicopee for about four years now. Kevin’s best friend, George Webb, died unexpectedly of cancer 14 years ago at the Read more
The Power of PR
There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more
Illinois: Are you up for Amazing?
On a recent flight to Milwaukee, I flipped through the in-flight magazine and noticed a series of state and regional business and tourism destination ads. Louisiana: Pick your Passion. What can Missouri Make Grow Move for you? Made in Tennessee: The Soundtrack of America. Missouri: Enjoy the show. And my favorite: Illinois: Are you up Read more
An RFP? What’s an RFP?
For those of you who are in the business of providing competitive services to organizations, you probably know what RFP stands for. But I find that most humans don’t have a clue. RFP is the acronym for “Request for Proposal.” A Request for Proposal is just that: an organization is requesting that various firms write Read more