R. C. COMMUNICATIONS

Strategic Marketing Serving nonprofit organizations and small and regional businesses

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A View from the Other Side of Thornes

January 24, 2019 by Ruth Griggs

The Creative Thornes Office Suites

February 15, 2019 will mark the start of my fourth year in my office in the Business Office Suites at Thornes Marketplace on Main Street in Northampton. Some call Thornes, “the center of town,” and for me these past three years, it certainly has been the center of my world. In 2016, my colleagues in Read more

Filed Under: Marketing communications, Massachusetts, Northampton, Office Suites, Small business, Thornes Marketplace, Western Massachusetts

A Memorial Basketball Tournament that Slam Dunks

March 8, 2018 by Ruth Griggs

It’s uplifting when I experience positive, tangible results of my work. My creative partner, Janice Beetle and I have been working to support Kevin Vann’s personal fundraiser that benefits the Boys & Girls Club of Chicopee for about four years now. Kevin’s best friend, George Webb, died unexpectedly of cancer 14 years ago at the Read more

Filed Under: Community, Earned Media, Marketing communications, Massachusetts, PR, Public Relations, Springfield, Springfield Republican, Western Massachusetts

The Power of PR

September 21, 2016 by Ruth Griggs

There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more

Filed Under: Earned Media, Marketing communications, Marketing strategy, PR, Public Relations, Small business

Illinois: Are you up for Amazing?

August 2, 2016 by Ruth Griggs

On a recent flight to Milwaukee, I flipped through the in-flight magazine and noticed a series of state and regional business and tourism destination ads. Louisiana: Pick your Passion.  What can Missouri Make Grow Move for you?  Made in Tennessee: The Soundtrack of America.  Missouri:  Enjoy the show.  And my favorite:  Illinois: Are you up Read more

Filed Under: Branding, Graphic Identity, Marketing communications, Marketing strategy, Slogans, Taglines

An RFP? What’s an RFP?

May 2, 2016 by Ruth Griggs

For those of you who are in the business of providing competitive services to organizations, you probably know what RFP stands for.  But I find that most humans don’t have a clue. RFP is the acronym for “Request for Proposal.” A Request for Proposal is just that: an organization is requesting that various firms write Read more

Filed Under: Business Development, Business growth, Marketing communications, Massachusetts, Northampton, RFP, Western Massachusetts

RC COMMUNICATIONS
Northampton MA 01060
Phone: (413) 727-3354
Cell: (914) 329-4682
mail: ruth@rccomms.com
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Serving nonprofit organizations and small and regional businesses in western Massachusetts: primarily Hampshire County, Hampden County, Franklin County, and Berkshire County.
 

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