As marketers, we are surrounded by data: Google Analytics, numbers crunched via Facebook, digital campaign analysis. When I am building and managing a digital ad campaign for a client, it seems that with each passing day there is another new set of statistics that I have access to to track and analyze the campaign results. Read more
What’s Out in 2016: “Build It and They Will Come”
It seems that everyone and their mother has a website these days. And a Facebook page. And a Pinterest, Google+, or Twitter account. Oh, and a blog. If you’re a business, let’s add in Facebook ads, a YouTube channel and a monthly enewsletter. You built it, so they will come, right? Wrong. Derek Allard is Read more