Branding:
Development of a unified brand identity through positioning, visual
signature, messaging and placement. Establishment of a consistent and appropriate application of branding graphic
standards across all offline and online channels to establish and build awareness of the organization’s brand.
Graphic Identity:
Architecting identity programs and unified graphic systems to depict
branding and corporate tone & manner consistently across all mediums.
Public Relations:
Identification of newsworthy events; determining press release positioning, target audience, and media strategy.
Market Research:
Setting the strategic design and administration of offline and online quantitative and qualitative studies. Generating
the analysis and deriving strategic implications.
Strategic Marketing:
Marketing and communications plan development and execution:
business-to-business, business-to-consumer. Specialty in multi-segment strategic marketing planning for new product and
service introductions.
Direct Response Marketing:
Marketing plan design and execution via online and offline channels for
new product and service introductions. Business-to-business, business-to-consumer. Specialty in multi-cell marketing
packages and transactional website design.
Business Development:
Proposal design and development; presentation delivery; sales training to instill product/service knowledge; sales
strategies for new product/service introductions.
