Branding: Development of a
unified brand identity through
positioning, visual signature, messaging
and placement. Establishment of a
consistent and appropriate application
of branding graphic standards across all
offline and online channels to establish
and build awareness of the
organization’s brand.
Graphic Identity: Architecting
identity programs and unified graphic
systems to depict branding and corporate
tone & manner consistently across all
mediums.
Public Relations:
Identification of newsworthy events;
determining press release positioning,
target audience, and media strategy.
Researching and crafting press release;
dissemination and pitching to targeted
press contacts.
Market Research: Setting the
strategic design and administration of
offline and online quantitative and
qualitative studies. Specialty in
facilitating small group interactions
and one-on-one in-depth interviews;
generating the analysis and deriving
strategic implications and
recommendations.
Strategic Marketing:
Marketing and communications planning -
from development to execution for
business-to-business and
business-to-consumer organizations.
Specialty in multi-segment, strategic
marketing planning for new product,
business and service introductions.
Direct Response Marketing: Marketing
plan design and execution via online and
offline channels to support new business
introductions and nonprofit fundraising.
Specialty in multi-cell marketing
packages, integrated fundraising
techniques, and transactional website
design.
Business Development:
Proposal design and development;
presentation delivery; sales training to
instill product/service knowledge; sales
strategies for new product/service
introductions.
