I have been back in Northampton, my hometown, from New York for about six years now, and the power of “in the community” has never resonated stronger in me than it does today. After working in New York City for 30 years, immediately I felt that community is alive and well in so many ways in Read more
As marketers, we are surrounded by data: Google Analytics, numbers crunched via Facebook, digital campaign analysis. When I am building and managing a digital ad campaign for a client, it seems that with each passing day there is another new set of statistics that I have access to to track and analyze the campaign results. Read more
There are so many choices when it comes to marketing channels these days that it can be difficult for small business owners to choose the best way forward. Tactics from targeted social media posts to event sponsorships can help make the phones ring, depending upon your business and marketing goals, but the one channel that is Read more
On a recent flight to Milwaukee, I flipped through the in-flight magazine and noticed a series of state and regional business and tourism destination ads. Louisiana: Pick your Passion. What can Missouri Make Grow Move for you? Made in Tennessee: The Soundtrack of America. Missouri: Enjoy the show. And my favorite: Illinois: Are you up Read more
Displacement. Restarting. Two words that kind of make me cringe. You know it’s going to be tough. Today, on June 3, I celebrate my fifth year anniversary of relocating from White Plains, New York, back to my hometown of Northampton, Massachusetts. A planned dislocation; an eager restarting. Yet only two days before my move into Read more
For those of you who are in the business of providing competitive services to organizations, you probably know what RFP stands for. But I find that most humans don’t have a clue. RFP is the acronym for “Request for Proposal.” A Request for Proposal is just that: an organization is requesting that various firms write Read more
It seems that everyone and their mother has a website these days. And a Facebook page. And a Pinterest, Google+, or Twitter account. Oh, and a blog. If you’re a business, let’s add in Facebook ads, a YouTube channel and a monthly enewsletter. You built it, so they will come, right? Wrong. Derek Allard is Read more
I now enjoy a welcome contrast in sensation from the focus, peace, and quiet of my new office to the hustle and bustle of what’s considered to be the heart of downtown Northampton, Mass.: Thornes Marketplace.
On February 15, I moved my office to the newly renovated Thornes Office Suites on the 3rd floor of 150 Main Street.
Rich Madowitz, manager of Thornes Marketplace – the iconic, independent retail marketplace originally conceived and developed by owner Brinkley Thorne in the late ’70’s – says he wants to create a warm and inviting community of small businesses here in the Thornes Office Suites.
I am one of the lucky few who are now experiencing the tranquility of an office overlooking Northampton’s picturesque and popular Main Street – at the hub of downtown.
I look forward to the years ahead continuing to help businesses in western Mass. raise awareness of their good works through building marketing strategies and plans, and then executing them with my creative collaborators in The Creative and beyond.
Let the future begin.