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EXPERIENCE
Ruth Griggs, M.B.A., RC
Communications Principal, has extensive experience in developing and implementing strategic marketing and communications programs to
deliver quantifiable results. Ruth earned her M.B.A.
in Marketing at New York University Stern School of
Business. She brings over 20 years of experience from the client and agency side in financial services,
business-to-business and consumer services marketing from global and market-leading companies such as American Express, Citibank,
Dreyfus, and Official Payments. An expert in online and offline communications, she has developed a specialty in enhancing customer
communications through a spectrum of applications, including the billing medium. Ruth applies her knowledge of financial services
and payment systems marketing best practices to educational institutions and service organizations. Her mission is to help
organizations improve communications, increase product usage, reduce costs and enhance relationships with their constituents. Ruth’s
expertise also encompasses branding and graphic identity, public relations, market research, strategic and direct marketing, and
business development.
Complementing her consultancy to
higher education, Ruth is the Director of
Marketing for Queensborough Community College, a
college of The City University of New York.
RC
Communications is a member of the Direct Marketing Association, the National Association of College and University Business Officers
(NACUBO), and the Westchester Business Council.
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