EXPERIENCE

Ruth Griggs, M.B.A., RC Communications Principal, has extensive experience in developing and implementing strategic marketing and communications programs to deliver quantifiable results. Ruth earned her M.B.A. in Marketing at New York University Stern School of Business.  She brings over 30 years of experience from the client and agency side in business-to-business, consumer services and higher education marketing from companies such as American Express, Dreyfus, Official Payments and Queensborough Community College, a college of The City University of New York.  An expert in online and offline communications, she has developed a specialty in delivering impactful marketing communications through a spectrum of channels, including traditional print, direct mail, broadcast media, websites, online search, social media, email, proposals, presentations and public relations. Her mission is to help organizations improve communications, raise awareness, increase product/service usage, reduce costs and enhance relationships with their constituents. Ruth’s expertise also encompasses branding and graphic identity, market research, strategic marketing, and business development.

Ruth Griggs is a member of the 2010-2011 Who's Who in Collegiate Faculty. She is an active community member in western Massachusetts, serving on the Marketing Advisory Board to the City of Springfield, Mass. "Make It Happen" campaign, and being a member of the Marketing Advisory Committee to the Community Foundation of Western Mass. Ruth is currently pursuing graduate studies in Strategic Fundraising at Bay Path College, is a member of the Mill River Chapter of Business Networking International (BNI) in Easthampton, and sings with the Pioneer Valley Symphony Chorus.

RC Communications is a member of the American Marketing Association.